Providing Market Intelligence for 40 Years

In The News

RPT-Streaming TV apps grapple with password sharing

Industry analysts say companies are missing a chance to grow revenue. An analysis by Parks Associates estimated streaming providers will lose $550 million in 2019 from password sharing.

"There has been this kind of cavalier attitude about it," Parks Associates analyst Glenn Hower said. "It hasn't been a priority."

From the article "RPT-Streaming TV apps grapple with password sharing" by Lisa Richwine and Jessica Toonkel.

Previously In The News

Will a Smart Toilet Turn the Home Into a Diagnostic Center?

One of the hot products showcased at the recent Consumer Electronic Show (CES) was the smart toilet. In its analyst report on CES highlights, research firm Parks Associates wrote, “Smart toilets are e...

ADT’s $105 Million Bet on Ambient AI: Why the Security Giant Is Buying Technology That Can Sense People Through Walls

According to a 2024 Parks Associates survey, 42% of U.S. broadband households expressed concern about privacy when considering indoor security cameras, while only 18% had similar concerns about non-vi...

T-Mobile Brings Back Free MLB.TV Access for Customers

Sports rights are a proven retention tool: live games drive habitual viewing and reduce the urge to churn. Analysts at Deloitte and Parks Associates have repeatedly pointed to sports as a core lever f...

Roku Debuts Search Button For Free Live TV

FAST discovery has been the industry’s Achilles’ heel. With so many near-duplicate channels and syndicated loops, viewers face choice overload. Analysts at firms like Ampere Analysis and Parks Associa...