In The News

Roku’s Price Hikes Expose the AI Boom’s Toll on Everyday Gadgets

July 27, 2026

Roku commands roughly 28 percent of the U.S. connected TV platform market, according to Parks Associates data cited by both The Next Web and The Desk. More than 100 million households worldwide rely on its players. In the first quarter of 2026 the company captured 43 percent of all streaming device purchases in the U.S., the executive told The Desk.

From the article, "Roku’s Price Hikes Expose the AI Boom’s Toll on Everyday Gadgets" by Victoria Mossi

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About Parks Associates

Roku’s Price Hikes Expose the AI Boom’s Toll on Everyday Gadgets

Previously In The News

Research: over 50% of U.S. broadband households stream content on TV screens

Walmart Posts Healthy Second-Quarter 2019 Financials

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

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