A new study from Parks Associates has found that more people use a Roku streaming-media player as their online video streaming device than other brands of streaming devices on the market. The survey showed that 9.7 percent of households with a CE device, have Roku as their streaming-media device, which might not seem like much, but that is actually better than any other streaming-media device out there combined.
From the article "Roku Thoroughly Beating Out Other Streaming Devices" by GazetteReview.com.
New consumer research from Parks Associates shows that 53 percent of US broadband households subscribe to both a pay-TV service and at least one OTT video service. According to the ‘OTT Video & TV...
In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...
Parks Associates announced new smart home research today showing 26% of smart homeowners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making th...
Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...
