Providing Market Intelligence for 40 Years

In The News

Roku the most used streaming-media player

More US households use Roku devices than any other streaming-media player, Parks Associates reports. Its report states that 21% of broadband households with CE devices stream online content primarily with a streaming-media player, up from 12% last year. In addition, 65.8% of the 97.6 million American households that had broadband in the first quarter had at least one Internet-connected CE device. Only Microsoft Xbox and Sony PlayStation are used more than Roku devices to watch streaming videos on TV sets.

From the article "Roku the most used streaming-media player" by Dealerscope.

Previously In The News

Roku is the Most Owned Set-Top Box with Cord Cutters, But the Apple TV & Fire TV See Strong Growth

However, this is a noticeable change from our summer 2016 survey that showed Roku with over 70% of the market share, the Fire TV at just over 33%, and the Apple TV at just 18%. (Note: We did allow our...

Here's The Top Ten Most Popular Streaming Services This Year

"Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

Connected health: what’s different than last year?

This Editor was interested in what the organizers of the annual Connected Health Summit, now taking place in San Diego, are seeing as the differences in the digital health and remote monitoring sector...

Brand Preference Steering Consumer CE Purchase Decisions

New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...