Providing market intelligence for more than 35 years

In The News

Roku the most used streaming-media player

More US households use Roku devices than any other streaming-media player, Parks Associates reports. Its report states that 21% of broadband households with CE devices stream online content primarily with a streaming-media player, up from 12% last year. In addition, 65.8% of the 97.6 million American households that had broadband in the first quarter had at least one Internet-connected CE device. Only Microsoft Xbox and Sony PlayStation are used more than Roku devices to watch streaming videos on TV sets.

From the article "Roku the most used streaming-media player" by Dealerscope.

Previously In The News

More Americans Are Getting Familiar With Virtual Reality Technology

Getting people to know about virtual reality is a critical step for the mainstream adoption. A similar survey by Parks Associates reveals virtual reality demonstrations play a key role to convince...

Millennials Lead Smart Home Holiday Season Shopping

Millennials will represent the largest group of shoppers when it comes to Smart Home and consumer electronics purchases this holiday season, with 46 percent of younger consumers indicating “high inten...

After Trying VR, Nearly Half Plan To Buy

“Currently, more than 60% of U.S. broadband households claim to know little or nothing about virtual reality,” said Parks Associates, in a statement. According to the report, virtual and augmented...

Top 10 IoT trends for 2017

A new study released by Parks Associates this year revealed wearables and smart watches are expanding as healthcare tools are integrated more with other IoT applications. According to the report, w...