In The News

Roku raises prices of streaming devices, ongoing memory shortage blamed

July 24, 2026

According to data from Parks Associates, Roku devices are the main streaming platform used in 28 percent of homes, a figure that rises significantly with smart TV-dedicated platforms like Samsung’s Tizen OS excluded.

Roku devices accounted for 43 percent of streaming media player purchases during the first quarter of 2026, and more than 40 percent of American households identified Roku as the primary streaming platform they use on a daily basis, Parks Associates reported.

From the article, "Roku raises prices of streaming devices, ongoing memory shortage blamed" by Matthew Keys

Previously In The News

As AT&T issues results, strategy is key to future

Brett Sappington at Parks Associates is one of the people keeping track of the changes in video consumption, and both Verizon and AT&T use his research. "They've definitely taken two different dire...

Connected Car: Security, Testing and Interference Issues Feature Report

RCR Wireless’ latest report looks at the latest trends and developments in connected car technologies, from market drivers to security and technical connectivity issues for this dominant market in the...

Kraus: Streaming media market competes for consumers' attention, dollars

Since the launch of Apple TV in 2007, the streaming media player industry has continued to grow, impacting the traditional pay-TV and video landscape along the way. Industry players now find themselve...

MLB, WWE Network shift into high gear in SVOD rankings

Netflix (NASDAQ: NFLX), Amazon (NASDAQ: AMZN) and Hulu may be well-entrenched as the top three subscription video on demand services in the U.S., but the scrum for higher ranking amid the top-ten serv...

‹
1
2
...
473
474
475
476
477
478
479
...
780
781
›

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

AI (Artificial Intelligence)

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates

Roku raises prices of streaming devices, ongoing memory shortage blamed

Previously In The News

As AT&T issues results, strategy is key to future

Connected Car: Security, Testing and Interference Issues Feature Report

Kraus: Streaming media market competes for consumers' attention, dollars

MLB, WWE Network shift into high gear in SVOD rankings

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

Store

About Us