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Roku raises prices of streaming devices, ongoing memory shortage blamed

According to data from Parks Associates, Roku devices are the main streaming platform used in 28 percent of homes, a figure that rises significantly with smart TV-dedicated platforms like Samsung’s Tizen OS excluded.

Roku devices accounted for 43 percent of streaming media player purchases during the first quarter of 2026, and more than 40 percent of American households identified Roku as the primary streaming platform they use on a daily basis, Parks Associates reported.

From the article, "Roku raises prices of streaming devices, ongoing memory shortage blamed" by Matthew Keys

Previously In The News

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Security dealers are looking to new areas to bolster their revenues, and that includes DIY systems, according to consumer technology and smart home research firm Parks Associates. According to Jaso...

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Landing NFL Sunday Ticket was a major factor in YouTube TV’s subscription growth, maintained Eric Sorensen, director for the streaming video tracker at Parks Associates, a market research and consulti...

To save money, Americans are considering ad-supported streaming offers

Tiers with advertising could help stem the loss of financially challenged subscribers from platforms, since according to a Parks Associates study, three out of ten American households unsubscribe from...

Parks Associates Study Finds 30% of Security Dealers Sold DIY Systems in 2023

Parks Associates research finds security dealers are branching out into new areas to bolster revenues and add applications that require or enrich professional installation and monitoring. The firm’s 1...

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