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In The News

Roku Racks Up 7.6M in Monthly Active Users

Google's streaming stick gets second place honors in both number of devices shipped and actual in-home usage among media streamers, according to Parks. Chromecast has the advantage of being incredibly cheap ($35 or less), and it was the first to popularize the HTML adapter stick format. Perhaps more importantly, Google is reportedly now talking with content providers about bringing movies and TV shows to its $10-per-month subscription YouTube Red service. A streaming stick and a TV service? Sounds promising.

From the article "Roku Racks Up 7.6M in Monthly Active Users" by Mari Silbey.

Previously In The News

As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

This week the research group Parks Associates released an updated look at the state of streaming video. According to the study, 85% of American millennials (people born between 1981 and 1996) now subs...

Revenge of the Antenna

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...

Multifamily Roundtable Session to Highlight Generational Characteristics on Tech

To present the content for this session, the TecHome Builder Summit is bringing in one of the leaders in home technology research. Tom Kerber, the director of IoT strategy for Parks Associates, will b...

Does ‘Move-In Ready’ Now Mean Smart-Home Technology?

The study, conducted by Parks Associates on behalf of Coldwell Banker in early June, gathered opinions from 1,250 adults, 801 of whom own at least one smart home product. While survey respondents spec...