The firm has built a reputation for inexpensive, simple television accessories and leads Amazon's Fire TV, Google's Chromecast and the Apple TV in the U.S. market, according to research company Parks Associates - even though it tends to get overshadowed by those bigger names. Roku said in May that one-quarter of all smart televisions purchased in the U.S. have Roku software built-in, thanks to partnerships with brands including TCL, Insignia and HiSense.
From the article "Roku pushes into the audio wars with $200 speakers made just for your television" by Hayley Tsukayama.
A Parks Associates analysis reported that SVOD churn rate dropped from 46% in third quarter 2019 to 38% in third quarter 2020. Among recent launches, the churn rate of Disney+ was at 13%, and HBO Max,...
His comments appear to reflect a broader trend in the U.S. broadband market. A new report released by analyst company Parks Associates on Wednesday showed that the percentage of households with standa...
The Amazon Echo (more commonly known as “Alexa” based on the keyword voice command that triggers the female-sounding response) came on the market in November of 2014 to generally positive acclaim. The...
The adoption of smart home devices reflects the overall Internet of Things (IoT) trend. A recent Parks Associates study revealed that in homes with a broadband connection, 26% now own a smart home dev...
