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Roku is Making TV Speakers, But They Only Work with Roku TVS

The idea behind this is that if your TV sounds better, people will stream more, which is the metric Roku cares most about, Klarke says. Roku likes to say that it's the US's number one streaming content system based on streaming hours, which are up 56 percent year-over-year for the company. According to a report from research firm Parks Associates, Roku holds the largest share of streaming media players in households in the US, although Amazon's share has been growing.

Previously In The News

It’s Official: Streaming is King (and One Provider Rules Over All Others)

Many Americans, according to reports done by the likes of Coupon Cabin, say they’ve cancelled at least one streaming subscription due to the increasing costs. Other reports, like those conducted by Pa...

The need for more middle mile

This higher peak takes into consideration the growth of Wi-Fi-enabled devices entering homes, with sources such as Plume IQ and Parks Associates noting that the average household has anywhere from 20...

Something Hilarious Happens When Potential Customers See That a Product Has AI Features

In another study highlighted by the WSJ, researchers at the firm Parks Associates surveyed around 4,000 US consumers' feelings towards AI marketing, with a slightly more blunt approach: "We straight u...

Top 10 Outdoor Security Cameras for Unmatched Peace of Mind

The Parks Associates 2024 Connected Home Research emphasizes the growing importance of smart detection features, such as distinguishing people, vehicles, or animals, to reduce false alerts and improve...