Providing market intelligence for more than 35 years

In The News

Roku is killing Apple (and everyone else) in the streaming device space

Roku continues to be the nation’s leading maker of streaming media players — a.k.a. the sticks and boxes that connect your television set to entertainment apps such as Netflix and Amazon Video.

The technology company grew its share to 37 percent of U.S. households with broadband access, according to new research from Parks Associates. What’s more, Roku has increased its lead in the last year over its top three competitors: Amazon, Google and Apple.

From the article "Roku is killing Apple (and everyone else) in the streaming device space" by Jennifer Van Grove.

Previously In The News

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...

A ‘move-in-ready' house now means smart home devices are inside

For a home or apartments to be move-in-ready today, smart devices of all kinds need to be part of the space for 25 percent of U.S. broadband customers, according to new research from Parks Associates....

Amazon Takes On Netflix With $8.99 Monthly Video Streaming Service

Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...