Providing Market Intelligence for 40 Years

In The News

Roku Drops Support for ‘Classic’ Streaming Boxes

When Roku launched its first product in May 2008, it was the first device able to stream Netflix to TVs. The company has since added more than 2,000 channels available through its platform, but older models provide access to only 1,200 of those.

Roku had the No. 1 selling streaming devices last year in the U.S., with 34% share of units sold, according to Parks Associates estimates. As of Q1 2015, among American broadband households that owned a streaming device, 37% had a Roku, followed by Google Chromecast at 19%, Apple TV at 17% and Amazon Fire TV devices at 14%, per Parks’ research.

The company, in explaining why it was dropping support for its older models, said that streaming technology has evolved “and so have our Roku streaming players.”

From the article "Roku Drops Support for ‘Classic’ Streaming Boxes" by Todd Spangler.

Previously In The News

'Smart cities' can improve individual and community-wide health, but pulling it off is no easy feat

In some ways, individuals are already taking the first steps toward these types of connected ecosystems with the adoption of consumer smart home devices such as connected thermostats, fitness trackers...

Streaming TV Is Alphabet’s ‘One That Got Away’

Google’s Chromecast streaming-TV device didn’t lose ground, but given that it’s only utilized as a streaming TV device by 17% of streaming video viewers — despite launching in 2013 with considerably l...

How Roku Morphed From a Quirky Hardware Startup to a TV Streaming Powerhouse

Roku has kept its eye on simplicity ever since that first player while also making products that often are far more affordable than those of its competition. “People underappreciate how important pric...

No more family freeloaders: Netflix to charge extra for sharing accounts

The trial is part of the streamer’s ongoing campaign to ensure revenue is not lost as the streaming space has grown increasingly competitive. According to an analysis by research firm Parks Associates...