Providing market intelligence for more than 35 years

In The News

Roku Drops Support for ‘Classic’ Streaming Boxes

When Roku launched its first product in May 2008, it was the first device able to stream Netflix to TVs. The company has since added more than 2,000 channels available through its platform, but older models provide access to only 1,200 of those.

Roku had the No. 1 selling streaming devices last year in the U.S., with 34% share of units sold, according to Parks Associates estimates. As of Q1 2015, among American broadband households that owned a streaming device, 37% had a Roku, followed by Google Chromecast at 19%, Apple TV at 17% and Amazon Fire TV devices at 14%, per Parks’ research.

The company, in explaining why it was dropping support for its older models, said that streaming technology has evolved “and so have our Roku streaming players.”

From the article "Roku Drops Support for ‘Classic’ Streaming Boxes" by Todd Spangler.

Previously In The News

What I’m thankful for in sports media

Media research firm Parks Associates said there are more than 300 direct-to-consumer streaming services in the United States. From the article "What I’m thankful for in sports media" by Jeff Agrest...

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....

Could streaming giants start to clamp down on password sharing?

The major concern for cyber security companies like Synamedia is how password sharing can turn into true content piracy ? stealing streaming shows and movies and reselling them for profit. If you k...

Deeper Dive—Who would buy DirecTV?

Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...