Providing market intelligence for more than 35 years

In The News

Roku Drops Support for ‘Classic’ Streaming Boxes

When Roku launched its first product in May 2008, it was the first device able to stream Netflix to TVs. The company has since added more than 2,000 channels available through its platform, but older models provide access to only 1,200 of those.

Roku had the No. 1 selling streaming devices last year in the U.S., with 34% share of units sold, according to Parks Associates estimates. As of Q1 2015, among American broadband households that owned a streaming device, 37% had a Roku, followed by Google Chromecast at 19%, Apple TV at 17% and Amazon Fire TV devices at 14%, per Parks’ research.

The company, in explaining why it was dropping support for its older models, said that streaming technology has evolved “and so have our Roku streaming players.”

From the article "Roku Drops Support for ‘Classic’ Streaming Boxes" by Todd Spangler.

Previously In The News

Fitbit Buys Smartwatch Pioneer Pebble Amid Wearables Shakeup

The smartwatch market has also slumped. Apple Watch sales are down this year, and Lenovo’s Motorola brand has dropped out of the market. Most people simply aren’t finding reasons to buy them: Smartwat...

Google Home now has a screen — and, soon, Spotify

The small, candle-shaped speaker equipped with the artificial-intelligence personal helper Google Assistant, has sold about 300,000 units since hitting the market in October, according to research and...

Roku is Making TV Speakers, But They Only Work with Roku TVS

The idea behind this is that if your TV sounds better, people will stream more, which is the metric Roku cares most about, Klarke says. Roku likes to say that it's the US's number one streaming conten...

Where’s the antenna support on streaming-TV boxes?

Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...