Providing Market Intelligence for 40 Years

In The News

Roku Drops Support for ‘Classic’ Streaming Boxes

When Roku launched its first product in May 2008, it was the first device able to stream Netflix to TVs. The company has since added more than 2,000 channels available through its platform, but older models provide access to only 1,200 of those.

Roku had the No. 1 selling streaming devices last year in the U.S., with 34% share of units sold, according to Parks Associates estimates. As of Q1 2015, among American broadband households that owned a streaming device, 37% had a Roku, followed by Google Chromecast at 19%, Apple TV at 17% and Amazon Fire TV devices at 14%, per Parks’ research.

The company, in explaining why it was dropping support for its older models, said that streaming technology has evolved “and so have our Roku streaming players.”

From the article "Roku Drops Support for ‘Classic’ Streaming Boxes" by Todd Spangler.

Previously In The News

Sprint Teams Up With Amazon For Monthly Prime Deal

Sprint cites Parks Associates, a market research firm, for stats on smartphone users, stating that 68 percent of smartphone owners listen to streaming music daily, while 71 percent watch short video c...

WWE Hires New Executive For China Expansion

So far, WWE's 24-hour video service is available in 180 countries across Asia, Europe and other regions. By the end of 2015, WWE posted nearly 280,000 paid international subscribers, accounting for...

Netflix, Inc. (NFLX) Customer Satisfaction Lead Narrows On Amazon.com, Inc. (AMZN), Hulu

Netflix subscribers had been loyal till last year, as a recent study by Parks Associates revealed that its users were far less likely to discontinue the service, compared to those of Amazon’s Prime In...

Experts: Wal-Mart Pay Needs Perks

More than 25 percent of U.S. smartphone owners use payment apps at least once a month, according to recent data compiled by Dallas-based research and consulting firm Parks Associates. The firm said...