Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates.
Amazon has been gaining ground with a 24 percent share, up from 16 percent last year. Apple's share stands at 15 percent, which also trails Google's Chromecast streaming device at 18 percent.
There's still ample room for growth. Park Associates estimates that two-thirds of U.S. households still don't have a video streaming player.
From the article "Roku cuts price on top streaming player to counter Apple TV" by Michael Liedtke.
One of the secrets of Roku's success has been its expansion beyond its roots as a set top box maker (a term the company tries to avoid). To do this, Roku CEO Anthony Wood built a loyal customer follow...
The overall numbers have increased over time, based on research reports issued on a regular basis. In 2015, Parks Associates said that 10% of U.S. households with broadband used a streaming-service ac...
So far, Roku has been able to keep its lead as the top video streaming device maker. In May, for instance, research firm Parks Associates said Roku was the market leader in the Internet video streamin...
Even more pertinent, according to a survey compiled by Parks Associates, 55% of cable subscribers state that live sports is an important factor in why they are staying with expensive cable packages. T...
