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In The News

Roku continues to lead the streaming device market

Roku, the streaming video platform and device maker, increased its US market share to 37% in Q1 2017 from 30% a year ago, according to Parks Associates. Roku still commands market leadership over Amazon, Google, Apple and others when it comes to media player ownership in the US.

Amazon’s Fire TV came in second in terms of market share, at 24% in Q1 2017 versus 16% last year. Meanwhile, Google and Apple lost market share over the past year. Here’s why that’s important:

From the article "Roku continues to lead the streaming device market" by Kevin Gallagher.

Previously In The News

How to Use Ambient Sensing in Smart Lighting for Energy Efficiency

Parks Associates says 6% of US households own smart lighting control systems. From the article, "How to Use Ambient Sensing in Smart Lighting for Energy Efficiency" by Mark Westlake

State of the Market: The Future of Intrusion & Smart Home

According to Parks Associates nearly 50 percent of the residential security market is now inclusive of some DIY or Ship-Self-Install product — a camera, doorbell, system or otherwise. From the arti...

Here’s a Tip to Companies: Beware of Promoting AI in Products

A separate new study from market-research firm Parks Associates that used different methods and included a much larger sample size came to similar conclusions about consumers’ reaction to AI in pr...

WWDC: Apple Unifies Operating Systems, Makes iPad More PC

Getting AI use cases right remains tricky, warned Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology products in Dallas....

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