Providing Market Intelligence for 40 Years

In The News

Roku Benefits From Streaming's Rise

More than a fifth (21%) of U.S. broadband households with a connected electronics device are using it for streaming media, up from 12% last year. Moreover, usage of connected gaming consoles and DVRs for streaming media has decreased, and it has only increased modestly for connected TVs, meaning much of the increase is coming through dedicated streaming players.

“That’s a substantial [nearly double] increase,” Barbara Kraus, director of research at Parks Associates, tells Marketing Daily. “You don’t see that with any other connected consumer electronics device.”

From the article "Roku Benefits From Streaming's Rise" by Aaron Baar.

Previously In The News

The Smart Home Hub is not dead, but evolving

Smart home technologies are beginning to enjoy their day in the sun, with adoption levels rising across the board. One recent research report from Parks Associates claims that 17% of US broadband hous...

Alexa and other smart speakers may endanger privacy rights

According to a May report from the consultancy Parks Associates, 27 percent of U.S. homes with a broadband internet connection owned at least one smart speaker, yet about 45 percent of their owners “s...

Four highlights from Roku’s (ROKU) Q4 earnings report

In its shareholder letter, Roku stated that according to research from Parks Associates, 43% of all broadband households in the US that currently pay for traditional TV are likely to switch to streami...

The threat of the ‘DIY smart home’

In order to ensure interoperability with products from other manufacturers, more and more companies are beginning to turn to open standards such as ULE. Panasonic, Orange, Deutsche Telkom and Gigaset...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive