Providing market intelligence for more than 35 years

In The News

Roku and Amazon Fire TV Continue to Gain Market Share; Chromecast and Apple TV Fall Behind

Roku continues to be the market leader for streaming devices, but Amazon’s Fire TV devices have made significant inroads over the last year, according to a report released by market research firm Parks Associates.

Over the last year, Roku grew its share of the market for TV streaming devices from 33 percent to 37 percent, and Amazon Fire TV grew its share from 16 percent to 24 percent. Google’s Chromecast (18 percent) and Apple TV (15 percent) both saw market share declines. The report compares the installed base for streaming devices in the first quarter of 2017 to the same quarter a year ago.

From the article "Roku and Amazon Fire TV Continue to Gain Market Share; Chromecast and Apple TV Fall Behind" by Scott Porch.

Previously In The News

Industry Voices—A new generation of data and its impact on traditional players

Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothr...

Comcast and Charter face a grim new reality: actual competition

“Across the nation, all sorts of internet service providers have gained two new competitors,” says Kristen Hanich, the research director for Parks Associates, referring to T-Mobile and Verizon. “They...

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’

More than 300 streaming services are available in the United States, according to Parks Associates, a consulting firm. From the article, "Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’"...