In The News

Roku, Amazon Lead Streaming Media Player Market

August 06, 2024

streaming media devices

New research from Parks Associates finds that Roku is the most popular brand of streaming media players, making up 43% of streaming products among homes that use those devices.

While Roku devices remain a very popular option for many consumers, Amazon-branded streaming devices like the Fire Stick 4K make up 35% of streaming media players used in the U.S., according to Parks Associates.

Meanwhile, Apple TV, Google Chromecast and other media player players make up the remaining 22%, which is surprising given those brand names and their duration in the media player market. Those companies, according to Parks, haven’t shown much growth in the market. However, that may soon change, with both Google and Apple reportedly working on updated versions of their media players with advanced features that may include smart home controls.

However, streaming media players like the Roku players, Apple TV devices, Amazon Fire Sticks and Google Chromecast are second to smart TVs, which are in 68% of U.S. internet households compared to 43% of homes using streaming media players, according to Parks Associates.

Parks Associates’ data is relatively similar to data from Pixalate, an ad fraud detection, privacy and compliance analytics platform for connected TV devices that uses dadta on global open programmatic advertising traffic to illustrate the most popular connected TV devices, which appears to include both smart TVs and streaming devices.

From the article, "Roku, Amazon Lead Streaming Media Player Market" by Zachary Comeau

Previously In The News

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...

Video advertising’s bright future and what you should be doing now

But that line is becoming more blurred. We are seeing a trend for digital channels becoming more like broadcast TV. People are consuming more long-form content online which has opened up new opportuni...

From Artificial Intelligence to Profitability: 5 New Rules for Streamers in 2023 | Charts

Parks Associates, which tracked over 350 standalone over-the-top (Ott) streaming services in United States alone in 2022, found that 87 of U.S. internet households subscribed to at least one in the th...

DirecTV Wants To Be The Next Online Substitute For Cable

And plenty of people never signed up for a $100 TV bundle to begin with. Research firm SNL Kagan estimates that about 14.4 million households pay for internet but not TV. AT&T sees the potential marke...

‹
1
2
...
259
260
261
262
263
264
265
...
773
774
›