Providing Market Intelligence for 40 Years

In The News

Roku, Chromecast top streaming device purchases, usage, research firms find

Online video streaming devices are present in 21 percent of U.S. homes, a 13 percent increase over the past year, new research from The Diffusion Group has found. Further, a Parks Associates study revealed that four brands make up 86 percent of all streaming devices sold: Amazon (NASDAQ: AMZN), Apple (NASDAQ: AAPL), Google (NASDAQ: GOOG) and Roku.

"Roku continues to lead streaming media device sales in the U.S. with 34 percent of units sold in 2014. Google is second with 23 percent, and new entrant Amazon overtook Apple for third place," said Barbara Kraus, director of research at Parks.

Additionally, Roku is tops when it comes to usage, at 37 percent. Google's Chromecast came in a distant second in usage at 19 percent.

From the article "Roku, Chromecast top streaming device purchases, usage, research firms find" by Samantha Bookman.

Previously In The News

Consumers Balk at Premium Smartphone Prices

"Parks Associates consumer survey data finds that between 2014 and 2018, the average amount paid by U.S. broadband households on their most recently purchased smartphone doubled from a mean of $258 to...

Here's how banks can reinvigorate deposit growth with incentives

Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...

What the CBS Blackout Means for the Future of Streaming

"The question is the degree to which consumers value content other than CBS, and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associ...

The Future of Entertainment Services Authentication

A leading area of innovation is in adaptive authentication. This technology determines the level of authentication needed for a given interaction with a service. So, each interaction comes with a spec...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive