Providing market intelligence for more than 35 years

In The News

Resorts World Las Vegas' Award Winning Contactless Checkin & Mobile Room Key Implementation

In recognition of this digital achievement, Parks Associates and Smart Spaces 2025, Apartments, Hospitality, and Community Living, presented their 2025 Property Innovation Award to Resorts World Las Vegas, Genting Group, in collaboration with dormakaba Americas and Alliants.

This event took place Sept. 17 at the beautiful HALL Arts Hotel in Dallas, Texas. The award presentation noted that, "The new solution was built on Alliants' mobile check-in suite and dormakaba's Ambient Access Management software, allowing Resorts World's 2,000 daily guests to more easily check into their suites and access their guest room, elevator, and hotel amenities using their iPhone or Apple Watch."

From the Hospitality.net article, "Resorts World Las Vegas' Award Winning Contactless Checkin & Mobile Room Key Implementation

Previously In The News

Apple TV 4K: The One Feature Apple Won’t Add | Nerdy Tech Wishlist

A recent survey by Parks Associates found that less than 15% of Apple TV users regularly engage in gaming on the device, suggesting that enhanced gaming performance isn’t a primary driver for upgrades...

How to Use Ambient Sensing in Smart Lighting for Energy Efficiency

Parks Associates says 6% of US households own smart lighting control systems. From the article, "How to Use Ambient Sensing in Smart Lighting for Energy Efficiency" by Mark Westlake

State of the Market: The Future of Intrusion & Smart Home

According to Parks Associates nearly 50 percent of the residential security market is now inclusive of some DIY or Ship-Self-Install product — a camera, doorbell, system or otherwise. From the arti...

Here’s a Tip to Companies: Beware of Promoting AI in Products

A separate new study from market-research firm Parks Associates that used different methods and included a much larger sample size came to similar conclusions about consumers’ reaction to AI in pr...