Providing market intelligence for more than 35 years

In The News

Resorts World Las Vegas' Award Winning Contactless Checkin & Mobile Room Key Implementation

In recognition of this digital achievement, Parks Associates and Smart Spaces 2025, Apartments, Hospitality, and Community Living, presented their 2025 Property Innovation Award to Resorts World Las Vegas, Genting Group, in collaboration with dormakaba Americas and Alliants.

This event took place Sept. 17 at the beautiful HALL Arts Hotel in Dallas, Texas. The award presentation noted that, "The new solution was built on Alliants' mobile check-in suite and dormakaba's Ambient Access Management software, allowing Resorts World's 2,000 daily guests to more easily check into their suites and access their guest room, elevator, and hotel amenities using their iPhone or Apple Watch."

From the Hospitality.net article, "Resorts World Las Vegas' Award Winning Contactless Checkin & Mobile Room Key Implementation

Previously In The News

The need for more middle mile

This higher peak takes into consideration the growth of Wi-Fi-enabled devices entering homes, with sources such as Plume IQ and Parks Associates noting that the average household has anywhere from 20...

Something Hilarious Happens When Potential Customers See That a Product Has AI Features

In another study highlighted by the WSJ, researchers at the firm Parks Associates surveyed around 4,000 US consumers' feelings towards AI marketing, with a slightly more blunt approach: "We straight u...

Top 10 Outdoor Security Cameras for Unmatched Peace of Mind

The Parks Associates 2024 Connected Home Research emphasizes the growing importance of smart detection features, such as distinguishing people, vehicles, or animals, to reduce false alerts and improve...

Can too much AI backfire? Study reveals why ‘AI-powered’ products are turning buyers away

A related survey by Parks Associates, also cited by The Wall Street Journal, found that 58% of the 4,000 American respondents said the presence of the term “AI” made no difference in their buying deci...