In The News

Residential Security: Beyond the Walled Garden

March 16, 2017

Residential Systems

SecurityInfoWatch.com

For the independent security dealer, all of these changing customer and technology profiles is already happening. The appeal of the walled garden’s closed system is convenience and usability; however, that point of distinction is being eroded by those same factors.

Parks Associates recently mapped the smart home’s competitive landscape by looking for cues and harbingers in user reviews. What Parks’ Tom Kerber found was that walled garden automation was already showing signs of dying off.

“The breadth of [open] platforms is much more substantial,” Kerber says. “It will be hard to maintain a [vertically integrated] approach, or even, for that matter, a highly curated approach, when a very open approach can provide a similar user experience and provide much more access…to whatever product you may have or want to own.”

If there’s a key takeaway from the Parks Associates study for your purposes, it is this: The move from vertically integrated to open “could happen relatively quickly,” according to Kerber. “Our recommendation to smart home platform providers, as well as service providers, is to plan for that eventuality.”

This means security dealers may need to consider offering a broader range of products, he adds.

From the article "Residential Security: Beyond the Walled Garden" by Shawn Welsh.

Previously In The News

ONLINE VIDEO ROUND UP: Google, YouTube, Stats from Super Bowl 2017 and More

According to a new Parks Associates report, churn rates for OTT video services are 19% of U.S. broadband households, which would mean that about one in five households have cancelled an OTT service in...

Streaming 4K yet? AT&T adds unlimited data option to U-Verse

Despite the added fee, the unlimited plan will resonate with a distinct group of users, particularly gamers and online video addicts. AT&T will send warnings to anyone who is getting close to their da...

Sprint Teams Up With Amazon For Monthly Prime Deal

Sprint cites Parks Associates, a market research firm, for stats on smartphone users, stating that 68 percent of smartphone owners listen to streaming music daily, while 71 percent watch short video c...

More Bad News for Traditional Pay TV

Just when you thought things could not get worse for pay TV… This week Parks Associates published a new survey that showed the number of dissatisfied cable TV subscribers has doubled in just a few...

‹
1
2
...
195
196
197
198
199
200
201
...
758
759
›