Register

I agree with the Privacy Policy

In The News

Research Finds Home Security Customers Value Choice, Prefer Standalone Products

February 02, 2022

The uncertainty caused by COVID-19 has heightened consumer anxiety about the safety and security of their families and homes. These circumstances have expanded the volume and type of consumers searching for safety-related home solutions.

At the end of 2020, Parks Associates’ research found that 27% of broadband households strongly agreed with the statement, “I am far more concerned about the physical security of my home than I was five years ago” — and that number rises to 43% among households with children.

While residential security system adoption held steady at 26-27% from 2014-2017, a 10% increase moved the needle to 36% adoption as of Q2 2021.

From the article "Research Finds Home Security Customers Value Choice, Prefer Standalone Products" by Jennifer Kent and Tam Williams.

Previously In The News

Research Shows Continued Growth In Smart Home Market

Approximately 26 percent of U.S. broadband households today now own a smart home device, up from 19 percent at the end of 2015, according to new Parks Associates’ research that was announced at its CO...

The TV Tipping Point: Where Do We Go From Here?

Because while the bulk of American households still have a cable or satellite TV package, the percentage is shrinking with each passing year. And those who aren’t ready to cut the cord completely are...

Connected Products Driving Smart Home Growth

Following Parks Associates’ research that came out of the Consumer Electronics Show earlier this month showing approximately 26 percent of U.S. broadband households today now own a smart home device—u...

New resi research promising

U.S. households with professional security monitoring will generate nearly $14.7 billion in 2021, reaching a five-year CAGR of 4.7 percent from 2017-2021, according to Parks Associates’ Home Security...

‹
1
2
...
598
599
600
601
602
603
604
...
735
736
›