Providing market intelligence for more than 35 years

In The News

Research: 45% of US internet homes watch FAST services

Parks Associates reports that 89 per cent of US internet households subscribe to at least one streaming service and 45 per cent watch free ad-based services.

Additionally, the firm reports that 59 per cent of subscriptions across the eight leading SAVoD (subscription ad-based video on demand) services are subscriptions to the basic tier with ads.

“The real battle is shifting to the distribution, discovery, and monetisation of video,” commented Elizabeth Parks, President and CMO, Parks Associates. “Traditional and digital distribution are converging, with ISPs and connected TV (CTV) platforms emerging as gatekeepers. Consumers don’t see categories anymore — they just want frictionless access. While the early years of streaming were focused on subscriber growth, advertising is becoming the primary growth engine for the video industry.”

From the Advanced Television article, "Research: 45% of US internet homes watch FAST services"

Previously In The News

40 Cars To Add Android Auto This Year

While US smartphone owners still use their devices mostly to text and make calls, 70% of them stream at least one video clip daily, states a Parks Associates report on "Mobility and the App Economy."...

Smartphone Upgrade Trends: Over 30% Keep Phones More Than Two Years

U.S. smartphone owners typically wait two years before upgrading to new models, according to Parks. In conducting its latest market research, Parks found that 1/3 of iPhone owners are still using a mo...

T-Mobile Aims For 40M More POPs With 700 MHz In 2016

More than 40 million vehicles in the US are connected to the Internet, and that number is set to increase steadily over the next couple of years, Parks Associates says. The firm says 64 percent of car...

A Warm Welcome …

Whether it was talking with Tom Kerber, director of research for Parks Associates, who shared some very interesting research the firm is doing, or chatting with industry professionals including Jeff L...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive