Providing market intelligence for more than 35 years

In The News

Research: Majority of Security System Owners Interested in Warranty Services

How big of a selling point, you may ask? Enough that over two thirds of consumers in a recent Parks Associates study said they are interested in a warranty service when they purchase a professionally installed security system.
 
“Smart device owners are demonstrating their interest in warranties in addition to support and protections for their connected devices as add-on services,” says Frank Saldaña, research analyst, Parks Associates. “Our research shows that almost half of respondents have purchased an extended warranty/device protection service of some kind, up 15% from Q2 2019.”
 
As part of the whitepaper, Protect the Connected Home: Home Security Meets Personal Privacy, the research, released in partnership with Assurant, highlights consumers’ privacy concerns around smart home devices and the opportunities that pro monitoring security providers have to offer warranty, cybersecurity and other add-on services.
 
From the article, "Research: Majority of Security System Owners Interested in Warranty Services," by Nick Boever. 

Previously In The News

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...

Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’

More than 300 streaming services are available in the United States, according to Parks Associates, a consulting firm. From the article, "Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’"...