Providing market intelligence for more than 35 years

In The News

Research: Majority of Security System Owners Interested in Warranty Services

How big of a selling point, you may ask? Enough that over two thirds of consumers in a recent Parks Associates study said they are interested in a warranty service when they purchase a professionally installed security system.
 
“Smart device owners are demonstrating their interest in warranties in addition to support and protections for their connected devices as add-on services,” says Frank Saldaña, research analyst, Parks Associates. “Our research shows that almost half of respondents have purchased an extended warranty/device protection service of some kind, up 15% from Q2 2019.”
 
As part of the whitepaper, Protect the Connected Home: Home Security Meets Personal Privacy, the research, released in partnership with Assurant, highlights consumers’ privacy concerns around smart home devices and the opportunities that pro monitoring security providers have to offer warranty, cybersecurity and other add-on services.
 
From the article, "Research: Majority of Security System Owners Interested in Warranty Services," by Nick Boever. 

Previously In The News

Autonomous Cars Could Bring $20 Billion to Hollywood

The consumer demand for mobile streaming isn’t lacking either. Among U.S. households, more than half want their next car to offer Wi-Fi, according to Jennifer Kent, connected car analyst for Parks Ass...

Global Mobile Data Revenues To Reach US $630 Billion By 2020

A Parks Associates industry report estimates global mobile data revenue will increase from US$386 billion in 2015 to US$630 billion in 2020, with most of the revenue growth in the Asia & Pacific regio...

Sharing Netflix Passwords Now A US Federal Crime

A study last year by research firm Parks Associates suggested SVOD services would stand to lose upwards of $500 million in revenue in 2015 from the practice of sharing passwords. However other rese...

ONLINE VIDEO ROUND-UP: Twitter, Facebook, Versy Make Big Moves

A recent study by Parks Associates claims that more millennials pay for online video than any other age groups. Highlights include that 23 percent of those surveyed only watch video online, and 61 per...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive