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Research: Free trials influence over half of OTT subs

August 15, 2019

Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their subscription

From the article "Research: Free trials influence over half of OTT subs."

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Research: Free trials influence over half of OTT subs

Previously In The News

Research Shows COVID-19 Elevates Smart Home Security Use, Increases Safety Concerns

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

New RMR Opportunity: Smart Thermostat Service?

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

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