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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

The Streamable

OTT

streaming

churn

subscription

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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About Parks Associates

Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

Tomorrow’s Communities Are Smart And Urban, Where Everything Acts As A Concept

Netflix Earnings Preview: Is Streaming Video Giant Still Snagging New Subscribers?

Streaming companies to see $12.5B in lost revenue by 2024 due to piracy, password sharing: report

What’s in Your Wallet: Should You Get the Apple Credit Card?—Data Sheet

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