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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

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churn

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According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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About Parks Associates

Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

New Route to New Revenue: Detect & Respond to Credentials Sharing

Google developing next-gen Chromecast streamer

TV antennas are making a comeback in the age of digital streaming

Epix Enters the Direct-to-Consumer Streaming Fray

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