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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

The Streamable

OTT

streaming

churn

subscription

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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About Parks Associates

Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

Need help with your TV and smart-home setup? At-home tech support may be the answer.

Apple’s HomePod Has Arrived. Don’t Rush to Buy It.

CBS sees consumers taking as many as 10 OTT video subscriptions

Instant View-Federal Judge OKs AT&T Takeover of Time Warner

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