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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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About Parks Associates

Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

Apple Needs Netflix and HBO More Than They Need It

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Smart household devices may be your biggest security blindspot

Roku Plunges: 3 Reasons to Buy, 4 Reasons to Sell

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