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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

Research: 56m US households are cord-cutters

A Pinch of Salt Boosts Aluminum Batteries

Parks: Nearly Half of U.S. Broadband Homes Have Cut Pay-TV Cord

4 Emerging Trends in Home Video Streaming

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