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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

The Streamable

OTT

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churn

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According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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About Parks Associates

Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

It looks a lot like Amazon wants to hide Alexa inside your web router

Ad Blocking Cost Industry USD 41 Bln In 2015

Smart home market still small in Europe, but with many players pushing it forward adoption will rise

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

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