Providing market intelligence for more than 35 years

In The News

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal. 
 

Previously In The News

Smart Home Service

Automated smart home systems are a growing trend among mainstream consumers; in fact, according to Parks Associates, 48 percent of U.S. broadband households intend to buy at least one smart home devic...

What Amazon Buying Eero Could Mean for Consumers

For consumers, Amazon owning Eero could make it easier to set up and manage the wide range of wireless devices in their homes. “A number of companies have been trying to address a very real pain po...

Amazon, Google, and Roku All Have New Streaming Devices

With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Park...

Video Entertainment Spending Drops in the US

According to the research firm, there has also been a decline in multiplatform usage among households, as use rates on individual screens declined despite the fact that overall video viewing has held...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive