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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

The Streamable

OTT

streaming

churn

subscription

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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About Parks Associates

Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate

Spanish Viewers Prefer Online Video To Pay TV: Study

Smart Home Goal: No Doorbell Left Behind

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

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