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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

The Streamable

OTT

streaming

churn

subscription

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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About Parks Associates

Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

Netflix, Inc. (NFLX): William Blair's Bull Case Points To $185 Price Target

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Will One Bot Rule Them All?

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

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