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Report: U.S. OTT Adoption Up 12 Percent

September 01, 2016

OTT video service adoption has increased 12 percent among U.S. broadband households since 2014, according to Parks Associates data.

Parks Associates notes that adoption of OTT video subscriptions has increased by 12 percent since Q3 2014, with the number of available services and consumer awareness both increasing, despite password sharing growing by approximately 8 percent over that same time.

From the article "Report: U.S. OTT Adoption Up 12 Percent" by Kristin Brzoznowski.

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Report: U.S. OTT Adoption Up 12 Percent

Previously In The News

SVODs Are Hot, But Subscribers Are Still Fickle

Viacom To Target Ads On Roku Streaming Boxes

Two out of five U.S. homes want to swap the remote for their voice

Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021

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