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Report: U.S. OTT Adoption Up 12 Percent

September 01, 2016

OTT video service adoption has increased 12 percent among U.S. broadband households since 2014, according to Parks Associates data.

Parks Associates notes that adoption of OTT video subscriptions has increased by 12 percent since Q3 2014, with the number of available services and consumer awareness both increasing, despite password sharing growing by approximately 8 percent over that same time.

From the article "Report: U.S. OTT Adoption Up 12 Percent" by Kristin Brzoznowski.

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About Parks Associates

Report: U.S. OTT Adoption Up 12 Percent

Previously In The News

One in three smart home owners control them through a network, like Alexa

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

33% Of US Net Households Pay To Stream Music: Amazon Prime Music Surges 50% To #1, Spotify #2

OTT Churn Edges Up In US

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