Providing market intelligence for more than 35 years

In The News

Report: Samsung Closing Smartphone Market Share Gap With Apple

Now, market research and consulting company, Parks Associates, has come out with its report on the state of the US smartphone market for 2015. According to the study titled “360 View: Mobility and the App Economy”, 86 percent of all US households with broadband connections own at least one smartphone. As far as smartphone market share is concerned, the company says that Apple continues to remain the single largest smartphone vendor with around 40 percent of the overall market. Samsung and LG come in at numbers two and three with 31 percent and 10 percent of the market respectively, while Motorola and HTC round out the top five. According to Mr. Harry Wang, Health & Mobile Product Research at Parks Associates, “Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up”.

From the article "Report: Samsung Closing Smartphone Market Share Gap With Apple" by Kishalaya Kundu.

Previously In The News

Netflix, Amazon, Hulu Leading In OTT Subscriptions, Finds Parks

The researchers at Parks Associates have come up with a tally of the most popular over-the-top (OTT) video services as ranked by the number of subscribers. While the numbers are estimates from the fir...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

OTT At A Tipping Point, Poised For Rapid Growth

Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...

The State of Live Video 2017

To get an idea where live video will go in 2017, we spoke to two experts: Mark Peters, a partner with IBB Consulting Group, and Brett Sappington, senior director of research for Parks Associates. C...