Providing market intelligence for more than 35 years

In The News

Report: Samsung Closing Smartphone Market Share Gap With Apple

Now, market research and consulting company, Parks Associates, has come out with its report on the state of the US smartphone market for 2015. According to the study titled “360 View: Mobility and the App Economy”, 86 percent of all US households with broadband connections own at least one smartphone. As far as smartphone market share is concerned, the company says that Apple continues to remain the single largest smartphone vendor with around 40 percent of the overall market. Samsung and LG come in at numbers two and three with 31 percent and 10 percent of the market respectively, while Motorola and HTC round out the top five. According to Mr. Harry Wang, Health & Mobile Product Research at Parks Associates, “Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up”.

From the article "Report: Samsung Closing Smartphone Market Share Gap With Apple" by Kishalaya Kundu.

Previously In The News

What To Watch For At The Newfronts: Day Three

The Mindy Project” moved from Fox to Hulu last fall, and it’s become one of the site’s most popular shows, according to Hulu executives, though the site does not release actual viewing numbers. Rea...

Ranking The Most Popular Sports OTT Networks

NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...

Wearables trends reflect growing use of analytics, customized value proposition

Data and user privacy remain top reasons consumers are wary of wearable devices. For instance, a recent Parks Associates report notes that about 35 percent of consumers who responded to a survey say t...

3 Things an Apple TV Service Should Have to Succeed

With more people looking for alternatives, the market for streaming media players also continues to grow. A recent report from Parks Associates says 31 percent of U.S. broadband households own one of...