Providing Market Intelligence for 40 Years

In The News

Report: Broadband Users Will Drive Solar In 2017

That news comes out of a new report from research firm Parks Associates in its 360 View Update: Energy Management, Smart Home, & Utility Programs. In further good news for the solar industry, the report also found that 8% of U.S. broadband households currently own solar panels.

“Residential solar has already proven its ability to cross the chasm into the early majority in various regions of the world,” said Tom Kerber, director of (Internet of Things) IoT strategy, Parks Associates. “The primary motivation for installing residential PV systems is to save money on energy bills, a purchase driver that resonates with all technology adoption segments.”

From the article "Report: Broadband Users Will Drive Solar In 2017" by Frank Andorka.

Previously In The News

TV antenna use surges amid coronavirus outbreak

That’s according to Parks Associates, which said that 25% of U.S. broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. The firm said those figures could incre...

Some NFL+ users struggle to watch games on the app

Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...

Subscriptions account for nearly 86% of consumer video spending

According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to tren...

Industry Voices—Hawley: Coronavirus piracy trends in the new normal

There have been some public reports that credential sharing has increased dramatically in recent months. A OnePoll study commissioned by Tubi reported that as of March, 42% of adults were sharing acco...