Providing market intelligence for more than 35 years

In The News

Really Want A Smart Home? Cybersecurity Worries 60% Of Possible Device Buyers

Research firm Parks Associates threw some cold water on the red-hot Internet of Things hype at the CES Show in Las Vegas with the new research report published Wednesday. although the report also highlighted what Parks says are the top emerging IoT trends.

"Roughly 60 percent of U.S. broadband households are concerned, with the majority very concerned, that someone will be able to access and control their smart home products," said Stuart Sikes, President of Parks Associates, about the report.

From the article "Really Want A Smart Home? Cybersecurity Worries 60% Of Possible Device Buyers" by Rick Smith.

Previously In The News

Hub: Amazon Eyes Winning Formula With Ad-Supported Prime Video

A separate study from Parks Associates found that Prime Video still remains the No. 1 SVOD service in the United States, based on subscriber tallies. Prime is estimated to have 160 million members in...

Walmart’s bid for Vizio would make it a different kind of company

“That’s increasingly where the money is,” said Jennifer Kent, vice president of research at Parks Associates. She said these days, a TV’s worth is tied to its streaming platform. Walmart’s private...

Matter Standard Revolutionizes Smart Home Interoperability: Challenges and Opportunities

According to Parks Associates' latest security dealer survey, familiarity with the Matter standard among dealers has increased to 24% in 2023, up from 16% in 2022. However, there's still a signifi...

The Sunday Brief: Fourth quarter earnings—out of favor

Nearby is a chart shared in a recent Parks Associates release indicating the price/ value customer satisfaction rates for various technologies.    The news release summarizes their findings as fol...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive