Research firm Parks Associates threw some cold water on the red-hot Internet of Things hype at the CES Show in Las Vegas with the new research report published Wednesday. although the report also highlighted what Parks says are the top emerging IoT trends.
"Roughly 60 percent of U.S. broadband households are concerned, with the majority very concerned, that someone will be able to access and control their smart home products," said Stuart Sikes, President of Parks Associates, about the report.
From the article "Really Want A Smart Home? Cybersecurity Worries 60% Of Possible Device Buyers" by Rick Smith.
“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...
Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...
Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...
Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...
