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Reality Check: Carriers Can Fight Churn With Wi-Fi

September 12, 2016

As new smartphone customers become harder to find in the U.S. mobile market, carriers are shifting their operational focus from growth in average revenue per user growth to churn management, according to recent research from Parks Associates.

In this mode the carrier must adjust its proposition to dissuade its own customers from leaving and compel its competitors’ customers to switch sides; a journey of discovery into precisely what it is about mobile service that consumers value most.

From the article "Reality Check: Carriers Can Fight Churn With Wi-Fi" by David Fraser.

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Reality Check: Carriers Can Fight Churn With Wi-Fi

Previously In The News

Roku Adds Google Assistant and 2 New Players to Its Lineup

Report: Connected Home Consumers Want Data Security Support

Smart home market still small in Europe, but with many players pushing it forward adoption will rise

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

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