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Reality Check: Carriers Can Fight Churn With Wi-Fi

September 12, 2016

As new smartphone customers become harder to find in the U.S. mobile market, carriers are shifting their operational focus from growth in average revenue per user growth to churn management, according to recent research from Parks Associates.

In this mode the carrier must adjust its proposition to dissuade its own customers from leaving and compel its competitors’ customers to switch sides; a journey of discovery into precisely what it is about mobile service that consumers value most.

From the article "Reality Check: Carriers Can Fight Churn With Wi-Fi" by David Fraser.

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Reality Check: Carriers Can Fight Churn With Wi-Fi

Previously In The News

Parks: 83% of U.S. Internet Households Subscribe to at Least One OTT Service

Marketing With A.I: 4 Real-Time Strategies to Connect With Customers

What’s Driving The Growth Of Connected Health Devices?

Competitive Reality of 5G Threatens Previous-FCC’s Title II Net Neutrality

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