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Real-time Interactivity: the Missing Monetization Piece for Emerging Streaming Businesses

July 12, 2024

High operational costs, market saturation, and the constant need for fresh and original content strategies make it difficult for new entrants to carve out a niche or gain a foothold. Parks Associates estimated subscriber churn reached almost 50% at the end of last year.

From the article, "Real-time Interactivity: the Missing Monetization Piece for Emerging Streaming Businesses" by Hunter Hillman

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The Mindy Project” moved from Fox to Hulu last fall, and it’s become one of the site’s most popular shows, according to Hulu executives, though the site does not release actual viewing numbers. Rea...

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The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...

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About Parks Associates

Real-time Interactivity: the Missing Monetization Piece for Emerging Streaming Businesses

Previously In The News

What To Watch For At The Newfronts: Day Three

Ranking The Most Popular Sports OTT Networks

Virtual reality headsets only owned by 8% of U.S. broadband users

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

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