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Real-time Interactivity: the Missing Monetization Piece for Emerging Streaming Businesses

July 12, 2024

High operational costs, market saturation, and the constant need for fresh and original content strategies make it difficult for new entrants to carve out a niche or gain a foothold. Parks Associates estimated subscriber churn reached almost 50% at the end of last year.

From the article, "Real-time Interactivity: the Missing Monetization Piece for Emerging Streaming Businesses" by Hunter Hillman

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The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...

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OTT Churn Edges Up In US

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More than 50% US broadband households subscribe to both pay-TV, OTT video service

New consumer research from Parks Associates shows that 53 percent of US broadband households subscribe to both a pay-TV service and at least one OTT video service. According to the ‘OTT Video & TV...

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About Parks Associates

Real-time Interactivity: the Missing Monetization Piece for Emerging Streaming Businesses

Previously In The News

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

NAB Puts The Future Focus On OTT In Vegas

OTT Churn Edges Up In US

More than 50% US broadband households subscribe to both pay-TV, OTT video service

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