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Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate

February 22, 2016

Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the household, according to a 2015 report from the research firm Parks Associates.

From the article "Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate" by Maria Sciullo.

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A solid majority — 83% — of U.S. internet households now subscribe to at least one OTT service, according to new consumer research from Parks Associates. Meanwhile, 45% still subscribe to a tradi...

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About Parks Associates

Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate

Previously In The News

PayPal, Starbucks top consumers' mobile payments preferences, study says

A Third Of Consumers Get News From Social Media

Voice shopping in retail expected to grow to $40 billion by 2022

Parks: 83% of U.S. Internet Households Subscribe to at Least One OTT Service

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